Product
Wunderdata aggregates all your data sources in one place, and displays them so they are immediately insightful and actionable. We do the weightlifting, so you can focus on what’s important: making better decisions for your online shop.
See your most important metrics in one place
Visits, orders, conversion rates – the numbers keep coming from every direction. Stop wasting time preparing spreadsheets and checking different services and start monitoring your business in one tool. Wunderdata connects all your internal and external data sources like Magento, Google Analytics or Affilinet in one cloud-based tool. Wunderdata dashboards are based on best practices in eCommerce and can be used instantly without the need to collect data and create reports or charts. See how to increase your contribution margins with Wunderdata.
Know how to spend your marketing budget
Optimizing marketing spend by acquisition costs gives you only half the picture. Connect marketing services like Google AdWords with your shop database and see how valuable customers really are – not only after his first order but after a week, a month or a year. Some marketing channels seem to perform good because the acquisition costs are low but by digging deeper the marketing ROI may tell another story. See how to spend your marketing budget wisely.
Analyze cohorts and explore trends
Top notch online shops get most of the revenue through returning customers. Identify drop-off points, see how cohorts are developing and analyze your churn rate. Do customers tend to stop buying after 6 weeks? Maybe that’s a good time for an Email campaign. Does your December cohort perform exponentially well? Slice and dice with the intuitive Filterbox and explore playfully why that might be. See how to create loyal customers.
Keep your whole team informed
Enable everyone in your company to work data driven and focused on the right metrics. Dashboards are private by default, but you can share individual dashboards simply by adding new users. You could for example give your sales team access to product, category and brand performance and your investors access to top level KPIs. Users of Wunderdata can\’t break anything. Wunderdata only reads informations from your data sources, it cannot interfere with your operating system.
Why Wunderdata is different
Classic business intelligence vendors will outsource the work of creating a data model and building reports to you! We chose the opposite route. Our team gathered a great amount of eCommerce experience over the last years. Over time we learned that it doesn\’t matter if you have 200 or 200.000 orders a month. The same KPIs apply, the same analysis are used, the same information is relevant. We merged all our eCommerce experience and additionally consulted with industry experts to offer you a precompiled set of ready-to-use dashboards with industry-standard reports and analysis. The minute you start using Wunderdata, the work is done.
Code-free implementation and data security
You connect your internal and external data sources with Wunderdata simply by providing the login information. This way you don\’t have to worry about bound IT resources, software updates, internal security systems, hosting or maintenance. Wunderdata uses top notch security systems both for transaction and storage of data. We host only in Germany and meet stringent German and European privacy laws. Wunderdata does not share, sell, rent, or trade data with third parties. Read more about Security.