Increase your Contribution Margin

Problems without Wunderdata:

Calculating the contribution margin can be a tedious and complex task because:

• Data lives in different forms and platforms: from the shop’s database to your web tracking. It needs to be pulled, merged and calculated.
• It takes time and accounting know-how to include cancelled orders, returns and frauds.
• To segment by specific dimensions, like categories or products, the procedure has to be manually repeated.
• If new up-to date reports are needed the procedure has also to be manually repeated.

Solution with Wunderdata:

• Contribution margin and related metrics are calculated automatically and are displayed on a weekly and monthly basis, always up to date and quality checked.
• Wunderdata allows you to see all costs related to products, including costs of goods sold, logistics, payment, marketing, returns etc., so you can see where to optimize your cost structure.
• Using the global filter you can segment the data further, and see how any specific dimension contributes to the bottom line.